The Sonoma International Film Festival was bigger, better and more festive than ever before! From Mar. 30 - Apr. 3, 100+ films from 20+ countries were screened in 6 venues all within walking distance of Sonoma's historic square. New to the Festival this year was the SIFF Village, the main hospitality area that featured daily happy hours, themed parties, VIP events and live music every day.
For the fourth year in a row, Spritz was the proud marketing and creative agency for
SIFF, securing new and returning sponsors who brought in a diverse range of services
to the festival, including VIP transportation, media coverage, entertainment and
Actress-Director Meg Ryan and veteran screenwriter Robert Mark Kamen both received SIFF Salute Awards at this year's film festival. Ryan's directorial debut "Ithaca" was a 2016 SIFF selection, and Kamen, a Sonoma local and vintner, has supported the festival for years.
This year Premiere Sponsor, Celebrity Cruises, had naming rights to the Celebrity Cruises at Vintage House screening venue, where they hosted their "A Taste of Film" activation during two screenings of "Cooking Up a Tribute", a preview of a new program that has been rolled out on two Celebrity ships. Guests were treated to JCB bubbles
upon arrival, wine and seven delicious courses inspired by the culinary journey as documented by the film, and couldn't stop raving about how much they loved the
concept and cuisine!
Our own sponsored film, "The Wave" made a huge splash among VIP guests, media partners, and festival-goers as well! Aptly described by our own CEO Raghu Shivaram and President Beth Schnitzer as "a film about the race against time," the Norwegian feature was the perfect reminder of the dedication and efficiency it takes our agency and SIFF to bring together all the moving parts of the festival successfully.
We can't wait to see what's in store for us for the big 2-0 of SIFF (Mar. 29-Apr. 2, 2017)!
Golden State Warriors point guard Stephen Curry was immortalized mid-March as a
wax figure at Madame Tussauds San Francisco! This marks another
accomplishment for the NBA star, after being propelled as one of the most
well-known figures in the basketball world. We are so proud to have executed the
deal on behalf of Madame Tussauds, managed the event, and coordinated directly
with the Warriors and Stephen Curry's reps. See sample of coverage below:
As Executive Chef Jason Ryczek took over the Farallon kitchen in February, the
menu has experienced a complete refresh, offering new dishes alongside a new
format! Excited to announce that a la carte dishes and a tasting menu are now
served side-by-side nightly, with each of the tasting menu courses also available to
order a la carte. Wine pairings by Wine Director Luke Kenning can be added to the
tasting menu for an even more decadent experience.
We love the new menu dishes that carry Chef Jason's personal touch, utilizing global
flavors that balance between subtle and bold, all the while featuring Farallon's
trademark fresh seafood and shellfish.